Yorkshire is hosting the stunning and prestigious International Indian Film Academy Awards Weekend 2007 in June of this year, at a variety of venues around the region.

Aagrah Group of Restaurants will be working together with IIFA, as an official partner, and looks forward to developing this positive relationship over the next three months, for the wider benefit of the region which will undoubtedly put Yorkshire firmly on the global map to a TV audience of over 450 million viewers this summer.

IIFA not only hosts an annual awards ceremony attracting film stars, politicians, captains of industry, sports icons and celebrities but it also has a business ethic which focuses on leaving a legacy for the greater benefit of mankind, locally, regionally and internationally. Through this event there is a clear aim to diminish the differences which divide people in today's world creating everyone's dream "One People, one World"

Aagrah Group is proud to officially welcome IIFA to the UK with the launch of "IIFA Café Aagrah" following the Curtain-raiser Press Conference on Thursday 29 March at the Leeds Civic Hall. This event was attended by many celebrities, politicians and stars including the IIFA Brand Ambassador Amitabh Bachchan.

Leeds City Aagrah (St. Peter's Square, Leeds LS9 8AH) effectively becomes "IIFA Café Aagrah" from 29 March through June 2007. During this time visitors will be able to see at close hand film memorabilia, be able to enter competitions and dine on special dishes selected personally by Bollywood stars. We also anticipate visits by top stars from time to time!

Mohammed Aslam, Managing Director, Aagrah Group, said:

 "2007 is a very significant date for Aagrah; this year marks our 30 years in business. The association and friendship built up with our IIFA friends over the past few months is without doubt the icing on the birthday cake! Moreover, we are truly proud to be able to play our part in creating a legacy of understanding and harmony between people from around the world long after the final curtain falls on IIFA Weekend 2007"

Andre Timmins, Director IIFA, said: "It is a pleasure to be working with a reputed organisation like Aagrah for the first ever 'IIFA Café'. IIFA is proud to bring the Indian film industry closer to the fans and customers of Aagrah with the experience being created at the café. It is great to be able to engage with the communities and people within the region, bringing them the opportunity to taste first class cuisine with menus made up of favourite dishes of the stars, in an exclusive ambience created with film memorabilia. IIFA's partnership with the Aagrah Group of restaurants brings together a truly new and exciting opportunity for film lovers and public at large"