Jamie Oliver Retail Company tempts David Page to be new CEO

Fresh Retail Ventures Ltd, part of Jamie Oliver's group of companies, which markets, sells and distributes much of Jamie's food and non-food products, both in the UK and overseas, is preparing to enter a new and exciting stage of its development, with the appointment of David Page as its new Managing Director. He took up the post at the beginning of April 2007.

David Page's current role is Group Managing Director of Patak's, the well known Indian food business. In the nearly 16 years that David has been at Patak's, the company has expanded rapidly, with the business now employing around 650 staff and sales approaching £80m per annum. David has been instrumental in establishing Patak's as the leading authentic Indian food brand in UK and International markets. Prior to working at Patak's, he was the UK Managing Director for Campbell's Soups Ltd.

Fresh Retail Ventures Ltd, established in 2005, currently markets the Jamie Oliver Italian range of pasta sauces and antipasti, as well as a selection of rubs, flavoured sugars, oils and salts, all of which are available in Sainsbury's. Jamie Oliver's food products are also shortly to be launched in various major markets within Continental Europe. In addition, Jamie's branded, non-food products are distributed worldwide via arrangements with household names such as Tefal, Royal Worcester and Typhoon.

Welcoming David Page to the Jamie Oliver family, Tara Donovan, Chairman of Fresh Retail Ventures Ltd said: "David has proven ability in the retail business and we are delighted to have him working with us. Fresh Retail Ventures has exciting years ahead, with many new products in the pipeline and many territories where Jamie is a household name still to be targeted by our Sales and Marketing team. David's arrival comes at the perfect time."

David Page said "I am absolutely delighted to be joining Jamie Oliver's team at such an important and critical time in the development of his brand. I believe that Jamie Oliver stands for everyday, accessible and great quality food, all of which are key factors in influencing today's consumers in terms of their food purchases."