partnership with Boon Rawd Trading International (BRTI), local
brewer, Molson Coors UK will be the exclusive distributor for Singha
Beer replacing Entbe Ltd.
Singha is a 5% ABV lager that has
been brewed in Thailand by Royal Permission since the first brewery
was opened in Bangkok in 1933. First imported into the UK in the late
1970's, it now has 95% distribution in Thai restaurants and is
growing in both the on and off trade through key listings in Tesco,
Waitrose and Wagamama.
David Preston, Director of
Marketing for Portfolio Brands and Innovation at Molson Coors, said:"
Following our recent joint venture with Cobra Beer this is great news
for both the local workforce and our brands. It is another great
brand to add to our growing portfolio."
Theera Vongpatanasin. Managing
Director of BRTI said: "Molson Coors' excellent reputation
and experience in building brands makes them an ideal partner in the
natural evolution of Singha Beer. Our brewery, set-up by royal
permission, is still owned by the 3rd and 4th generations of the
Bhirom-Bhakdi family which also makes our shared family values hugely important."
Singha will continue to be
genuinely imported from Bangkok, Thailand and will join the Molson
Coors portfolio, building a range of authentic beers that are great
with food from around the world, including Sol and Cobra.
The five year trading agreement
with BRTI commences on 27th July 2009
Molson Coors (UK) has over 2,000
employees in the UK and breweries in Burton on Trent, Alton and
Tadcaster. It is the UK arm of Molson Coors, the Global Family Brewer
and has a market share of over 20% of the UK beer market. The
portfolio includes Carling, the UK's best selling lager for three
decades, Coors Light, Grolsch, Worthington's, Caffrey's, Sol, Cobra
and a range of speciality beers.