As global revellers prepare to bring in 2013 with a
dram, whisky was revealed to be Scotland's most recognised
Seeing in the New Year with a dram is a tradition
both at home and abroad - and the popularity of Scotch Whisky was
confirmed this week topping a YouGov opinion poll to find Scotland's
best asset which was recognised the world over.
Scotch Whisky came top with 26 per cent, ahead of
other Scottish icons including tartan (eight per cent), scenery (24
per cent), Robert Burns (three per cent) and inventions (four per cent).
It's just another success for whisky which
continues to grow in popularity, bringing a real boost to the
nation's economy as 40 bottles of Scotch are shipped overseas each second.
The growing success story means:
* 140 million cases are exported worldwide every year
* Exports earned £134 every second
* Laid end to end they would stretch more than
30,000kms - or about six times the distance between Edinburgh and New York
* 10,300 people are employed in the Scotch Whisky
industry - many in economically deprived areas
* 35,000 jobs across the UK are supported by the
industry (figures from the Scotch Whisky Association and refer to 2011)
Rural Affairs Secretary Richard Lochhead said:
"Scotch Whisky is a truly iconic product and
one that has an enviable reputation both at home and abroad. Its
contribution to Scotland - in terms of jobs, tourism and exports - is
"We are renowned for producing the world's
finest whiskies and that is very much testament to the skills of the
people who work across the industry - whether it be producing the
spirit or bottling and packing.
"It's reassuring to know that, with around 20
million casks maturing in warehouses around Scotland, the industry is
in safe hands for years to come.
"Scotland's whisky sector is an international
success story and, with exports at an all-time high, I'm sure it will
continue to go from strength to strength. As we gear up for Hogmanay,
people from across the globe will take great pleasure in toasting the
New Year with a fine dram, enjoying a little bit of Scotland as they
welcome in 2013."