A store that doesn’t just sell glasses, but tells stories about them.
This is not a bright boutique with advertising posters and constant promotions. Here you will find only stylish glasses from the biggest brands, where each pair is an exclusive that is hard to find in other cities. OPTIK PILLWEIN is the place we are going to talk about today.

The store owner is a man who seems to know everything there is to know about frames. His craft is not about selling, but about magic: he selects frames as if he were creating a portrait. He also tells the stories of each model as if they were characters from a book.

Almost my entire eyewear collection comes from this store. It has become a tradition to come here when I choose a new pair. I am impressed not only by the assortment, but also by the approach to customers – you will always find what you need here.

At OPTIK PILLWEIN you can find collections from global brands such as Chrome Hearts, Tom Ford, Persol and Miu Miu, as well as rarer models that are hard to find even in other European capitals.

Most eyewear is available in limited editions or is part of seasonal collections, making them especially appealing to those looking for uniqueness.

The store’s assortment also includes special models for customers who appreciate not only style, but also high quality of materials used for making frames.
Another advantage is a unique device that literally adjusts the glasses to you. The temples are aligned, ensuring a perfect fit. All the details are adjusted so precisely that it feels as if the glasses were created especially for you.

And if you need to replace the lenses, they do that here too. My favorite option is chameleons: they turn dark in the sun and stay light indoors. The perfect solution for those who like comfort and style at the same time.

The store actively collaborates with top designers and brands to create limited edition eyewear collections.

That’s why Chrome Hearts – the selection is overwhelming. If you love glasses of all shapes, colors and functionality, this store is definitely for you.

This place has already become popular among celebrities and fashion connoisseurs, but the main reason is not only unique models, but also the professionalism of the owner, who really knows his craft.

Here you can be sure that you will not only get a quality product, but also a consultation from a real expert who will help you find the perfect choice.


It’s not just about glasses, it’s about creating your own unique style with exclusive models from the best brands. Here, each pair of glasses is a little story that will be told by an experienced craftsman, ready to find the perfect frame for your face and personality.
OPTIK PILLWEIN | Kohlmarkt 16, 1010 Wien, Austria | Phone +4315339450 | open 11:00 – 18:00 Monday through Saturday