The brand’s flagship hotel is no longer just a dot on the map for premium tourists, but a new landmark for those who know what modern luxury should look like.
In 2023, the brand opened a flagship hotel in a 1930s Roman palazzo, a few minutes from Piazza di Spagna, Via del Corso and the Augustus Mausoleum. this is the ninth hotel in the brand’s international collection.
The hotel is located in the center of Rome – just a few minutes’ walk from the Spanish Steps, the Augustus Mausoleum, Via del Babuino and the main luxury boutiques.
Everything that people come to Rome for is nearby: history, architecture, shopping, galleries. at the same time, the hotel itself stands a little away from the hustle and bustle – the perfect balance between the rhythm of the big city and privacy.
The building is a modernist palazzo from the 1930s, restored with respect for the original: a white travertine facade, sculptures, mosaics, columns.
Inside, there is a calm, thoughtful interior, where every element is not just decor, but part of the concept.
The hotel has 114 rooms and suites in total. Everything is designed in the Bulgari style: natural materials (wood, stone, leather), a restrained color palette, Italian textiles, and designer furniture.
Each room is like a separate space for living: large beds, marble batrums, smart home systems, large windows overlooking the historic center.
Signature suites have private terraces, reception areas, separate dining areas, and full dressing rooms.
On the roof of the hotel there is a panorama of the Eternal City, and next to it is a spa area with a swimming pool decorated with mosaics in the style of Roman baths. There is no need to chase impressions here – they appear on their own.
The key impression of Bulgari Roma is not ostentatious luxury, but the feeling that everything has been thought out for you.
This is the case when the staff is not “just friendly” but reads your schedule, understands your habits and adapts in advance.
The room is always at the right temperature. At the bar, they remember how you drink Negroni. In the spa, they know what kind of massage to book you for as soon as they see a flight in your schedule.
Il Ristorante – Niko Romito is the flagship outlet. Niko was the one who restarted the concept of Italian classics: minimum ingredients, maximum taste and precision.
The menu shifts between regional flavors, but looks like fine dining 2.0. The portions are small, the presentation is clean, and the service is at the level of the world’s top restaurants.
The Bulgari Bar is a place where not only hotel guests come, but also those who want to see the “new Rome”. evening cocktails, DJ sets, modern audience. on the roof there is a terrace with a panorama of the city center.
Bulari Spa occupies more than 1500 m². there is a large indoor pool stylized as a Roman bath with mosaics, private rooms, a hammam, and relaxation areas. cosmetics – own line of Bulari + La Mer.
Workshop Gymnasium is not just fitness, but a full-fledged health concept. individual training, personalized programs, recovery procedures.
The cost of accommodation starts from €1,500 per night for a standard room, suites – from €4,000 and above.
But at Bulgari Roma, you pay not for square meters, but for a state of mind: control, tranquility, service, and a complete lack of excess. People don’t come here to spend the night – they come here to live a level higher.
Bulgari Hotel Roma is for those who want to see Rome without dissolving into it.
This is a place where luxury looks not like glitter, but like silence. Where you are in the center, but without the noise. Where every day starts with the right espresso, the right service and the right city.
Address: Piazza Augusto Imperatore, 10, 00186 Rome, Italy | Phone: +39 06 3608 0400 | Email: roma@bulgarihotels.com | Official website: bulgarihotels.com/rome
